Vivek Ramaswamy’s Strive Merges with Asset Entities to Launch Bitcoin Treasury Company

Strive Asset Management, backed by entrepreneur Vivek Ramaswamy, has announced a definitive merger agreement with Asset Entities to form a publicly traded Bitcoin treasury company.

This strategic move aims to capitalize on the rising interest in Bitcoin among corporate investors, offering a novel approach to integrating digital assets into corporate balance sheets. The merged entity, operating under the Strive brand and maintaining its Nasdaq listing, is poised to redefine how companies engage with Bitcoin, with plans to raise up to $1 billion through equity and debt offerings post-merger.

The merger, structured as a reverse merger, enables immediate access to an effective shelf registration statement, allowing the new company to commence capital-raising efforts swiftly upon closing. The proceeds will be strategically deployed to acquire Bitcoin, aligning with a growing trend among U.S. public companies incorporating digital assets into their financial strategies.

Asset Entities, known for its expertise in social media marketing and content delivery across platforms like Discord, brings a unique capability to foster education and engagement around Bitcoin-centric financial models. Arshia Sarkhani, President and CEO of Asset Entities, emphasized the synergy, stating, “Joining forces with Strive Asset Management positions us to pioneer innovative corporate Bitcoin treasury strategies, leveraging our strengths in building vibrant online communities.”

Leadership and Vision for the Future

The new entity will be led by a seasoned executive team, with Matt Cole, a former $70 billion fixed income portfolio manager, at the helm. He will be joined by CFO Ben Pham, CMO Arshia Sarkhani, and CLO Logan Beirne. Strive also plans to bolster its board with prominent Bitcoin advocates Ben Werkman, Jeff Walton, and Avik Roy, signaling a strong commitment to advancing Bitcoin adoption. The company’s goal is to maximize Bitcoin exposure per share while aiming to outperform Bitcoin’s long-term value, offering investors a compelling opportunity to gain exposure to digital assets through public stock. Notably, the merger allows Bitcoin holders to exchange assets for public stock on a tax free basis, enhancing its appeal to existing cryptocurrency investors.

This initiative reflects broader market trends, as institutional and corporate interest in Bitcoin continues to grow amid evolving macroeconomic conditions and increasing regulatory clarity. Strive itself has been active in the space, offering investors exposure through its Strive Bitcoin Bond ETF, which allocates at least 80% of its assets to Bitcoin bonds and related derivatives.

The merger is currently pending regulatory approvals and customary closing conditions, with no closing date yet announced.