Trump Media Targets $3 Billion Fundraise to Buy Bitcoin and Other Cryptos

Trump Media and Technology Group, the force behind the Truth Social platform and a venture closely tied to the Trump family, is setting its sights on a significant financial move. The company plans to raise $3 billion to invest heavily in cryptocurrencies like Bitcoin, aligning with the Trump administration’s vocal support for digital assets.

This strategic push reflects a broader trend of cryptocurrency enthusiasm championed by the president, who has repeatedly pledged to position the United States as the global leader in the crypto industry. The announcement could come as early as this week, coinciding with a major gathering of cryptocurrency investors and advocates in Las Vegas, where prominent figures such as Vice President JD Vance, Donald Trump Jr., Eric Trump, and David Sacks, a key crypto advisor to the administration, are slated to speak.

The fundraising effort is structured to include $2 billion in new equity and an additional $1 billion through a convertible bond, according to the Financial Times. While the specifics of the deal, including its size and timing, remain subject to change, recent reports indicate that the offering has been expanded due to robust investor interest. The Trump Media and Technology Group has not officially confirmed the details, with a spokesperson dismissing inquiries to the FT by criticizing the credibility of the reporting, without elaborating further.

A Strategic Leap into the Crypto Boom

This move marks the latest chapter in the Trump family’s deepening involvement in the cryptocurrency sector, a trend that has raised questions about potential conflicts of interest given the president’s influential role. The administration’s pro-crypto stance has fueled a surge in dealmaking, with Bitcoin recently hitting a record high of $112,000, signaling renewed market optimism.

The Trump Media and Technology Group appears to be modeling its approach on companies like Strategy, formerly MicroStrategy, which transformed its valuation by aggressively acquiring Bitcoin through debt and equity financing. By pursuing a similar path, the company aims to capitalize on the crypto market’s momentum.

The equity portion of the raise will be executed on at-the-market terms, allowing shares to be sold close to their trading value at the end of the last session, which saw the company’s stock close at $25.72, reflecting a market valuation of nearly $6 billion.

Beyond this fundraise, the Trump family’s crypto ventures are diverse, spanning an NFT trading card project, investments in memecoins, and stakes in American Bitcoin, a Bitcoin mining operation, as well as World Liberty Financial, a stablecoin issuer. Plans are also underway to launch a crypto focused exchange-traded fund, further cementing the family’s footprint in the sector. Last week, the president hosted an exclusive gala at his Washington-area resort for top investors in his memecoin project, underscoring the personal attention he is dedicating to these initiatives.

The fundraising process is expected to involve brokers such as ClearStreet and BTIG, who may serve as underwriters. Following his re-election, President Trump transferred his 53% stake in the Trump Media and Technology Group, valued at approximately $3 billion, to a revocable trust managed by Donald Trump Jr., who holds sole authority over its investment and voting decisions.