Zuckerberg's Meta Explores Stablecoin Payments Across its Social Platforms

Meta appears to be preparing a fresh push into digital payments, with new reporting suggesting the company is evaluating stablecoins for its major platforms.

Sources cited by CoinDesk say Meta has been in contact with outside firms that could support stablecoin based transactions, signaling a renewed interest in the crypto space the company once tried to enter directly. While Meta has not confirmed any launch plans, the discussions point to a broader effort to expand payment options for users and businesses across Facebook, Instagram, and WhatsApp.

The company’s earlier attempt to build its own digital currency, first known as Libra and later rebranded as Diem, ended after years of regulatory pressure. That project aimed to create a global payments network but was ultimately shelved, leaving Meta to explore partnerships rather than develop a standalone asset. The latest outreach to vendors suggests the company is now focused on integrating existing stablecoins rather than issuing one itself.

Meta Revisits Stablecoin Payments Through Third‑Party Partners

According to the report, Meta has circulated requests for product proposals to several payment providers, including Stripe. One source described the effort as a plan to introduce a new wallet and rely on a vendor to administer stablecoin backed payments. This approach would allow Meta to offer digital payment features without taking on the regulatory burden of operating its own token. It also aligns with the company’s public stance that it is not building a proprietary stablecoin.

Meta has previously acknowledged that it is evaluating ways to reduce payment friction for creators and businesses, particularly on Instagram. Last year we noted that Meta was studying stablecoin integrations as a way to lower transaction costs for payouts, along with other tech companies. A Meta spokesperson reiterated that there is no in‑house stablecoin in development and that the goal is simply to support preferred payment methods for users. At this time there is no indication which stablecoins they will support, such as USDT, USDC, or others.

Meta’s broader technology strategy has also been under review, especially as the company reassesses its long‑term metaverse investments. Although its metaverse initiatives were not tied to blockchain, they were often discussed alongside the rise of web3 concepts and digital asset ownership. Late last year, reports indicated that Meta was considering significant cuts to Reality Labs, the division responsible for virtual‑reality hardware and immersive technology research. The unit has accumulated more than $70 billion in losses since 2021, prompting leadership to evaluate spending and focus on areas with clearer near‑term value.

The renewed attention on payments suggests Meta is looking for practical ways to strengthen its core platforms while scaling back more experimental ventures. Stablecoin integrations could offer a straightforward path to improving transactions for creators, advertisers, and everyday users. Whether the company moves forward with a full rollout remains to be seen, but the latest developments indicate that digital payments are once again a priority inside Meta.