World Liberty Financial Issues Cease-and-Desist Over Unauthorized Trump Wallet

World Liberty Financial, a crypto venture tied to President Donald Trump and his family, has taken legal action against a company promoting an unauthorized Trump branded Bitcoin and crypto wallet. The move underscores the Trump family’s efforts to control their brand. A cease-and-desist letter was sent to Fight Fight Fight LLC, the entity behind the Official TRUMP memecoin and GetTrumpMemes.com, following the company’s announcement of an “official Trump wallet” in collaboration with Magic Eden. The dispute has already led to significant fallout, with the TrumpWallet.com website now offline and Magic Eden distancing itself from the project.

The controversy began when Magic Eden unveiled plans for the Trump branded wallet, launching promotional posts and a sign-up page to generate interest. The initiative, which claimed a partnership with Donald Trump and family, quickly drew the attention of World Liberty Financial. On June 3, Donald Trump Jr., a Web3 ambassador for the venture, publicly disavowed the project, stating it had no connection to World Liberty Financial or the Trump Organization. Eric Trump echoed this sentiment on X, issuing a stern warning to Magic Eden and threatening legal action, emphasizing that the project was unauthorized and unknown to the Trump family.

Legal Action

The cease-and-desist letter followed shortly after, targeting Fight Fight Fight LLC for using the Trump name without permission. The legal notice appears to have been effective, as the TrumpWallet.com website is no longer accessible online, signaling a swift response to the Trump family’s demands. Magic Eden, which had initially promoted the wallet, has also taken steps to distance itself from the controversy, unpinning related posts on its X profile. This retreat suggests the company is wary of potential legal or reputational risks tied to the unauthorized project.

The Trump family’s rapid response reflects their intent to maintain strict oversight over their brand in the crypto market. World Liberty Financial, launched as a platform to promote decentralized finance, has positioned itself as the official channel for Trump related crypto ventures. By issuing public statements and legal warnings, the Trump family is signaling to the market that only projects directly endorsed by their organization carry their approval. This approach aims to protect their reputation and prevent confusion among investors and supporters in a space already rife with scams and unauthorized schemes.

The incident also highlights the challenges of managing a high-profile brand in the decentralized and often loosely regulated world of crypto. Unauthorized projects leveraging the Trump name could dilute the family’s control over their image and potentially expose consumers to risks. For World Liberty Financial, maintaining clarity about its official offerings is critical as it seeks to establish credibility in the competitive crypto landscape. The takedown of TrumpWallet.com serves as a clear message to other entities considering similar ventures without proper authorization.