Trump Media and Crypto.com Partner to Launch America-First ETFs in 2025

Trump Media and Technology Group (TMTG), the parent company of the social media platform Truth Social, has finalized a significant partnership with Crypto.com and Yorkville America Digital to introduce a series of exchange-traded funds (ETFs) under its financial services brand, Truth.Fi. Announced on April 22, 2025, this binding agreement marks a pivotal expansion for TMTG into the financial services and digital asset sectors, following a non-binding agreement signed in March. The ETFs, which emphasize a “Made in America” investment philosophy, aim to combine digital assets like Bitcoin and Crypto.com’s native token, Cronos (CRO), with securities focused on American industries such as energy and manufacturing. Pending regulatory approval, these funds are slated for launch later in 2025 and will be accessible globally across the United States, Europe, and Asia.

The partnership leverages Crypto.com’s robust infrastructure, with its broker-dealer, Foris Capital US LLC, facilitating the distribution of the ETFs. Crypto.com will also provide backend technology, custody services through its U.S.-based Crypto.com Custody Trust Company, and supply the cryptocurrencies underpinning the funds. TMTG’s CEO and Chairman, Devin Nunes, emphasized the strategic importance of this move, stating that it diversifies the company’s portfolio while aligning with its mission to support American economic growth and innovation. The collaboration is seen as a bridge between traditional finance and the burgeoning crypto market, offering investors a unique opportunity to engage with both sectors.

A Strategic Move for TMTG and Its Partners

The Truth.Fi ETFs are designed to appeal to investors who prioritize American-made industries and the potential of digital assets. These funds will include a distinctive ETF basket featuring cryptocurrencies like Bitcoin and Cronos, alongside traditional securities from sectors critical to the U.S. economy. Kris Marszalek, CEO of Crypto.com, highlighted the global reach of the partnership, noting that the ETFs will be available to the platform’s 140 million users worldwide. This broad distribution network enhances the funds’ accessibility, making them a compelling option for both retail and institutional investors. Yorkville America Digital, a Florida-based asset management firm specializing in digital assets and American-focused investments, brings additional expertise to the venture, with CEO Troy Rillo underscoring the alignment with their America-First ethos.

In addition to the ETFs, TMTG plans to launch Truth.Fi Separately Managed Accounts (SMAs), further expanding its financial services offerings. The company has committed up to $250 million of its own cash reserves to invest in both the ETFs and SMAs, with Charles Schwab serving as the custodian. This substantial investment underscores TMTG’s confidence in the growth potential of these financial products. The involvement of Davis Polk & Wardwell LLP as legal advisors ensures that the launch process adheres to regulatory standards, a critical step given the scrutiny surrounding crypto-related financial products.

The partnership has already generated positive market sentiment, with TMTG’s stock (NASDAQ: DJT) experiencing a 9% surge in after-hours trading following the initial announcement in March. Despite a 38% decline in stock value earlier in 2025, this development signals renewed investor confidence in TMTG’s strategic direction. The collaboration also aligns with broader trends in the crypto market, where institutional interest in digital assets continues to grow amid evolving regulatory frameworks.

This initiative is part of TMTG’s broader financial strategy, which includes prior ventures into crypto-related projects such as Trump-branded non-fungible tokens (NFTs) and memecoins. The company’s focus on “America First” investment vehicles positions it to capitalize on patriotic sentiment while tapping into the increasing mainstream adoption of cryptocurrencies. As the launch date approaches, the success of these ETFs will hinge on regulatory approval and market reception, but the partnership’s high-profile nature and global reach make it a noteworthy development in the evolving landscape of digital finance.