Rumble to Launch Crypto Wallet to Compete with Coinbase

Rumble, the video-sharing platform celebrated for amplifying alternative media voices, is venturing deeper into the crypto space with the development of a non-custodial crypto wallet.

Announced on May 9, 2025, by CEO Chris Pavlovski, the wallet is slated for release by the third quarter of this year. Designed to prioritize content creators, the Rumble Wallet aims to redefine how digital transactions fuel the creator economy while positioning the platform as a formidable competitor to industry giants like Coinbase.

Pavlovski emphasized that the wallet, developed in partnership with stablecoin issuer Tether, will focus on seamless peer-to-peer cryptocurrency transactions. This functionality will enable fans to directly support creators through methods such as tips, subscriptions, and other revenue streams.

Initially, the wallet will support Bitcoin and Tether’s USDT, with potential plans to incorporate Tether Gold (XAUT) in the future. By prioritizing creator monetization, Rumble seeks to foster a direct and transparent financial connection between content producers and their audiences, bypassing traditional intermediaries.

A Strategic Push into Digital Assets

Rumble’s foray into cryptocurrency extends beyond the wallet. Earlier this year, the company made its first Bitcoin acquisition, signaling the start of a broader digital asset investment strategy. While the specifics of the purchase remain undisclosed, Pavlovski hinted at a long-term commitment to integrating blockchain technology into the platform’s ecosystem. This vision gained further momentum in January when Rumble secured a $775 million investment from Tether. The deal involved Tether acquiring over 103 million Class A shares, granting the stablecoin issuer significant influence over Rumble’s strategic direction.

Despite these moves, Rumble’s stock performance has yet to mirror the enthusiasm surrounding its crypto initiatives. On May 9, RUM shares rose modestly by 2.4% to $7.78, a figure tempered by a broader 40% decline since the beginning of 2025. Nevertheless, the upcoming wallet launch underscores Rumble’s ambition to leverage blockchain technology to reshape creator-audience interactions.

By offering a non-custodial wallet tailored for creators, Rumble is not only diversifying its offerings but also reinforcing its commitment to empowering independent voices in a rapidly evolving digital landscape. As the platform continues to bridge the gap between cryptocurrency and content creation, its efforts could set a new standard for how creators monetize their work and engage with their communities.