Méliuz Becomes Brazil’s First Bitcoin Treasury Company with $28.4 Million Acquisition

Méliuz, a financial services company based in Brazil, has become the country’s first Bitcoin treasury company. The São Bernardo do Campo-based firm, listed on the B3 exchange under the ticker CASH3, is redefining its role in the financial landscape by integrating Bitcoin into its treasury strategy.

Known for its platform that combines cashback rewards, discount coupons, and financial services, Méliuz is now positioning itself as a forward-thinking company in the global shift toward cryptocurrencies and digital assets. This strategic pivot, approved by a strong majority of shareholders at an Extraordinary General Meeting on May 15, 2025, marks a significant milestone for both the company and Brazil’s financial ecosystem.

The decision to amend Méliuz’s corporate purpose reflects a deliberate move to embrace Bitcoin as a core component of its long-term business strategy. By expanding its focus beyond traditional fintech offerings, the company aims to leverage Bitcoin’s potential as a store of value in an increasingly digital and decentralized financial world. This transformation aligns with Méliuz’s commitment to creating sustainable value for its shareholders while navigating the complexities of a rapidly evolving market.

A Strategic Bitcoin Acquisition

As its first act as a Bitcoin treasury company, Méliuz announced the acquisition of 274.52 Bitcoin for approximately $28.4 million, purchased at an average price of $103,604.07 per Bitcoin. This follows an earlier purchase in March 2025, bringing the company’s total Bitcoin holdings to 320.25 Bitcoin, acquired at an average price of $101,703.80. The move is not merely a hedge against inflation or currency devaluation but a deliberate strategy to maximize Bitcoin per share over time. By utilizing its cash flow and capital market structures, Méliuz is positioning itself to accumulate Bitcoin strategically, enhancing shareholder value in a way that sets it apart from traditional treasury models.

This bold step establishes Méliuz as a pioneer in Latin America’s financial sector, where few publicly traded companies have embraced digital assets so decisively. The company’s focus on Bitcoin reflects a broader trend among innovative firms seeking to diversify their treasuries with assets that offer long-term growth potential. For Méliuz, this strategy complements its existing platform, which has already transformed how Brazilians engage with financial services through seamless, user-friendly solutions.