FIFA Unveils Ambitious FIFA Coin Project at White House Crypto Summit

In a surprising turn of events, the world of soccer is stepping into the digital currency arena. Gianni Infantino, president of FIFA, the international governing body for soccer, revealed plans to launch a cryptocurrency called "FIFA Coin" during a speech at the White House Crypto Summit on Friday, March 07, 2025.

The announcement came as Infantino took the stage at the invitation of President Donald Trump, who asked him to share a few words with the gathered attendees. What followed was an unexpected pitch that blended the global reach of soccer with the growing influence of cryptocurrency, signaling FIFA’s intent to tap into a new frontier of financial innovation.

Infantino spoke with enthusiasm about the potential of FIFA Coin, highlighting the organization’s powerful brand and the massive scope of the soccer industry, which he pegged at a staggering $170 billion. With soccer boasting an estimated 5 billion fans worldwide, he framed the cryptocurrency as a way to connect the sport’s vast community in an entirely new way.

“Imagine the potential that there is around the world, only in soccer, if we develop it,” Infantino told the audience. He emphasized that under his leadership, FIFA is eager to explore this venture and sees the United States as the ideal launchpad for the project. “FIFA is very interested under my presidency, to develop FIFA Coin, and to do it from here, from America,” he added, casting a vision that ties the sport’s future to the evolving digital economy.

A Call for Collaboration in the Crypto Space

Turning to the summit’s attendees, many of whom are key players in the crypto space, Infantino extended an open invitation for collaboration. He admitted his own lack of expertise in the field, stating plainly, “I’m not an expert at all.” Yet, this acknowledgment only underscored his eagerness to partner with those who are.

“If there is anyone here who is interested, team up with FIFA,” he urged. “Here we are in the United States of America, and we will conquer the world of soccer with FIFA Coin.” The call to action was clear: FIFA is ready to leverage its global influence, but it needs the technical know-how of crypto innovators to bring the concept to life.

The announcement marks a bold pivot for FIFA, an organization traditionally focused on governing soccer tournaments and fostering the sport’s growth. By venturing into cryptocurrency, FIFA aims to harness its unparalleled fan base and the sport’s economic clout to create a digital asset that could redefine how soccer engages with its worldwide audience.

While details about FIFA Coin remain sparse—such as its intended use, timeline, or technological framework—Infantino’s remarks suggest a project driven by ambition and optimism. The choice of the White House Crypto Summit as the unveiling platform also hints at a strategic alignment with American leadership and innovation, potentially positioning the U.S. as a hub for this soccer-inspired digital currency.