Dogecoin Speeds into the Indianapolis 500 with Fan-Driven Car Design

The Indianapolis 500, one of motorsport’s most storied events, is about to get a playful twist in May 2025. An IndyCar team co-owned by comedy legend David Letterman is set to roll out a racecar adorned with the unmistakable Dogecoin logo, the meme-inspired cryptocurrency that’s captured the imagination of millions.

This move comes courtesy of Rahal Letterman Lanigan Racing, which has partnered with driver Devlin DeFrancesco, the House of Doge, and the Dogecoin Foundation to bring the digital currency into the spotlight at the iconic race. What makes this collaboration stand out is the chance for fans to shape the car’s look, blending community spirit with high-speed competition.

Devlin DeFrancesco, piloting the #30 Honda for the team, isn’t just a racer in this venture—he’s a proud Dogecoin advocate. He shared that his journey with the cryptocurrency began in 2020, when he became an early investor and couldn’t stop talking it up to anyone who’d listen. Calling it his favorite crypto, DeFrancesco expressed genuine excitement about representing the Dogecoin community on the track.

Fans have until March 25, 2025, to visit indycar.dogecoin.com and vote on one of three potential designs for his car and matching helmet. The winning choice will be revealed on March 26, giving the community a direct hand in how Dogecoin races into Indy 500 history.

Beyond the Track

This isn’t just about a flashy paint job, there’s a charitable angle too. Alongside the design contest, the collaborators are launching a Dogecoin-powered fundraising campaign to support Riley Children’s Foundation, which bolsters Riley Children’s Health, a top-tier neonatology program in the U.S. The fundraiser, set to kick off within a week of the voting window, will run through the same website, offering fans another way to engage.

Dogecoin’s racing roots run deep. Back in 2014, just months after its creation, the coin’s enthusiasts raised $55,000 to plaster its logo across NASCAR driver Josh Wise’s car. The stunt turned heads and cemented Dogecoin’s quirky charm. Fast forward to 2021, and the community backed Stefan Parsons’ #99 NASCAR ride in Nashville, though that outing ended with a crash and a last-place finish, mirrored by a dip in Dogecoin’s price at the time. Despite the ups and downs, the cryptocurrency’s forays into motorsport have kept it relevant, and this Indy 500 appearance marks its biggest stage yet.

The trend isn’t unique to Dogecoin. Other crypto players like Coinbase, now tied to Formula 1’s Aston Martin, have also tapped into racing’s global appeal. For Dogecoin, though, the House of Doge sees this as a stepping stone. Their spokesperson hinted at ambitions to expand into other sports and leagues, aiming to position Dogecoin as an everyday currency while connecting with passionate fan bases. As the Indy 500 approaches, this collaboration shows how a memecoin can carve out a serious presence.