Dana White Unveils Power Slap and VeChain Crypto Partnership for Free YouTube Streaming

Dana White, the CEO of UFC and the mind behind Power Slap, shared news of a new partnership with VeChain, a blockchain platform, that will bring all Power Slap events to YouTube for free live streaming. Announced on March 03, 2025, this move reflects White’s ongoing efforts to broaden the reach of combat sports entertainment.

Power Slap, a promotion centered on competitive slap fighting, stands to gain significant exposure through this deal. By tapping into YouTube’s massive audience, White is ensuring fans can watch without cost, a practical step toward growing the sport’s following. VeChain, already tied to UFC as its official blockchain partner, adds a layer of technological innovation to the arrangement, building on its previous work with the organization.

This partnership aligns with White’s broader vision for combat sports. Known for steering UFC into a global powerhouse, he has lately turned his attention to expanding Power Slap and even dipping into boxing promotion. The decision to stream Power Slap events on YouTube follows a trend of making sports more accessible, removing barriers like paywalls that often limit viewership. VeChain’s role goes beyond branding, as the company has a track record of integrating blockchain solutions into sports.

For those unfamiliar, VeChain is a cryptocurrency and blockchain platform designed to improve supply chain management and business processes through transparent, secure data tracking. Founded in 2015 and based in Singapore, it uses a public blockchain called VeChainThor to offer solutions for industries like logistics, retail, and now sports. Its technology allows companies to verify authenticity, trace products, and streamline operations using a decentralized system.

For example, at UFC 300, they introduced technology into fighter gloves, showcasing a practical application of their platform. Here, their involvement hints at potential future enhancements for Power Slap, though the focus for now remains on delivering free, live content to fans.

A Strategic Move for Power Slap’s Growth

White’s announcement signals a calculated effort to position Power Slap as a serious player in combat sports. Slap fighting, while still a niche compared to MMA or boxing, has been steadily gaining traction under White’s guidance. Partnering with VeChain and leveraging YouTube’s platform offers a straightforward way to reach new viewers without relying on traditional broadcast models.

This approach fits White’s history of adapting to changing media habits, much like UFC’s early embrace of streaming services. For VeChain, the deal reinforces their commitment to sports, extending a partnership that began with UFC into a new arena. Fans benefit from easy access, while Power Slap gets a chance to build its audience steadily.

The choice of YouTube as the streaming home makes sense given its reach and flexibility. Unlike subscription-based platforms, it allows anyone with an internet connection to tune in, broadening the potential fanbase. White has always been vocal about giving fans what they want, and this move delivers on that promise in a direct way.

Meanwhile, VeChain’s expertise in blockchains could pave the way for additional features down the line, though specifics remain unclear for now. What’s evident is that this partnership keeps Power Slap moving forward, blending White’s promotional savvy with a platform that’s proven effective for live sports. As the sport grows, this deal could serve as a foundation for reaching even larger audiences, all while keeping the experience free and straightforward for viewers.